PESO Media Model
PESO (PAID EARNED SOCIAL OWNED) Media Model
Helps you to give insights in your multi-channel coverage strategy.
The PESO media model finds it’s origin in the PR but definitely helps marketeers. It is used to define your multi-channel media strategy. Often organisations focus on 1 or 2 most comfortable channels in specific, the model can be used to see if there are opportunities to integrate additional channels into your new or existing programs.
Segmenting your marketing channels into these groups and consider the pro’s and con’s on each channel helps you define your brand strategy.