The right mindset: do you have a fixed or a growth mindset?

Maartje Dekker

Maartje Dekker

After you have established a new team structure, you can start looking at a growth mindset. But how exactly does this work? And what exactly is a growth mindset?

Β A growth mindset is at the heart of a growth strategy. In addition, this is closely related to hiring the right people and ensuring that they go through a good onboarding process. By onboarding, we mean that new employees are trained in such a way that they feel part of the team in no time, and they master knowledge and skills that are a good fit for the organization. As a company you should provide an onboarding document and clear house rules. In addition, you create a learning culture and provide the new but also current employees with feedback so that they also experience personal growth.

As mentioned earlier in this chapter, you cannot hack growth if you don’t have the right mindset. We have illustrated the difference with a fixed mindset below on the basis of two main characteristics and four so-called ingredients for growth.



Growth mindset

Static mindset


Capacities are developable. Encourage challenges to develop ourselves. Capacities are fixed, you have what you have

A confrontation with a challenge shows that you cannot do something, so we prefer to avoid it.


Focus is on learning, getting better every day. Making mistakes is part of that. Focus is on the end result.

We want to make sure in advance that it will work. Making mistakes is proof of incompetence.


Perseverance is necessary to progress. Extra effort is fun and persistence is the key to success.

Keeping up is pointless and a waste of energy. If it is not easy, then it is better not to start at all.


Feedback is beautiful and important to receive and necessary to learn.

Feedback quickly feels like a personal attack and evokes defense mechanisms.

3. The true failure

Mastering the right tools or skills does not ensure that you can immediately be appointed as a growth hacker. Without the above mindset, that will fade away quite quickly. As important as knowing your way around tools is, it’s the mindset you have to master best, and apply it to everything.

Failure does not exist.

You can think of every failed experiment as wasted money, but look at it this way. An experiment in which your hypothesis cannot be validated has not necessarily failed. Failure actually stands for learning. You can use the information as valuable. It is not wrong to know what is not working. Use this, process it in your wall of failure and get action points from it.

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